Understanding Google AdWords Pay Per Click Advertising
So, you are considering using Google AdWords but have no real understanding of how the AdWords pay per click method of payment works. This concerns you because it is different to other advertising that you have used in the past.
Don’t worry! You are definitely not alone in this respect. In fact, there are many people who are not familiar with the AdWords pay per click method of payment and who need this clarified in order to understand where and how their money is being spent as well as how to maximize their investment.
Simply put, the AdWord pay per click model works in such a way so that when your advertisement is placed on the Internet and then clicked on, you are then charged. Typically, your AdWords pay per click advertisements are displayed on both web pages that relate directly to your business and search pages under the ‘sponsored links’ found on the right side of a Google search web page.
Fact: Statistically speaking, Google AdWords pay per click advertising generated over $16 billion in revenue during 2007 as AdWords targeted local, national, and international markets.
AdWord pay per click advertising is available in text and banner formats and is linked to keywords that, when they are searched for by an Internet user, trigger the placement of Google AdWords on a web or search page. Keywords are used in AdWords pay per click advertising since they enable the most appropriate AdWord advertisements to be displayed when an Internet user types a particular word, or phrase, into the Google search feature.
To maximize your Google AdWord pay per click advertising, it is vital that you understand how this form of advertising relies on a quality score to operate as well as on the landing page that is targeted.
Need to find out how to maximize your Google AdWords and make Google AdWords advertising work for you and your business? If so, then join me online at www.beginneradwords.com for a “free” webinar where I offer you the latest tips and must-know pointers on Google AdWords.
